Adblocks and
Anti-Adblocks
Many
website owners rely on advertisers for their revenue. They display their
advertisements on their pages and get paid for every view that they get. Sites
that receive a huge number of traffic could earn a good amount of money through
these ads. This is what allows them to continue providing people with free
content.
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| Anti Ad Block |
Internet
users on the other hand just want to access the content of these sites without
being disturbed by these advertisements. With the advancement of technology,
small programs designed to block these unwanted ads were introduced.
The Popularity
of Adblockers
The programs that were created to block
ads on sites were called adblockers. During their early years, website owners
didn’t really feel much of their effect since only a few number of people use
them. However, when plugins became popular, it became more convenient to use
adblockers on browsers, thus increasing the number of users.
The number of people using adblockers is
continuously growing. Since they block ads, users find their browsing
experience more enjoyable as they don’t have to play or watch ads just to
access a site’s content. However, this isn’t a good news to website owners that
rely on advertisements for revenue. Blocked ads are equal to money lost.
How to Bypass Adblock
Website
owners who are losing money due to these adblockers have been looking for ways
to bypass adblock. There
are now companies offering anti
adblock products allowing sites to still show the advertisements even
when the user has an adblocker. These products block adblock when it’s detected. With this, site
owners will continue to make money as the ads would still show up.
There
are now adblockers that allow users to add specific sites on their white-list,
which they feel have acceptable ads. The problem is that there are only very
few adblockers that offer this feature as most of them block all ads on all
websites. Moreover, users may still opt to block ads for all sites since this
would be more convenient for them.
The
most effective solution right now for sites to continue earning from their ads,
is to use a program or product for adblock bypass. Some of these products would only detect who
among your site visitors are using adblockers. From there, you can make your
next action to block-adblock
like giving them a notification asking them to disable their adblocker or
redirecting them to an affiliate site.
However, the best products are those that would
completely disable the adblockers. Even if you ask the users to disable their
adblockers, they may still not do so. Redirecting them to another site may also
not be too effective since they could just close the site as this is not what
they were accessing after all. Using anti adblockers that would disable
adblockers would ensure that advertisements would still be displayed no matter
what so website owners would continue to make their revenue. AdReclaim and
REVdefender are included in the top 10 anti adblock products that website owners may consider
using.
